One of the most popular social media networks today, next to Facebook, is Twitter. However, Twitter hasn’t taken off as fast as Facebook because some businesses still view Twitter as a service that does not provide enough for their marketing purposes: strange terminology like Tweeting, Re-Tweeting, TweetUps and Hashtags, as well as the long period of time it might take to gather followers and considering a strategic way of using Twitter. Any business with a social media marketing strategy should be including Twitter. Period. Whether you don’t understand it or not, you need to have Twitter involved in your social media strategy because of its popularity and growth. What’s humorous is the fact that once you learn what Twitter is and how to use it, you’ll realize how unbelievably easy and simple it is to understand and utilize for your business. Then you can begin to explore how Twitter can help increase your brand.
Broadcasting to Twitter Followers = amplification of your brand
Twitter is a social media network where you can micro-blog or “tweet” to your “followers”, sort of like friends on Facebook. You can build as many followers as you want and each time you micro-blog, each message gets broadcasted to all of your followers and if one of your followers re-tweets your tweet (almost like forwarding your Tweet) it then gets broadcasted to all of their followers. So you can imagine the reach you can get if you know how to properly utilize Twitter for your business.
Twitter Strategy Tips
When you create your Twitter account, spend time on your profile to increase your credibility. Where possible, use your own name and your own picture. People really dislike communicating with a company logo and the anonymity that brings. When you are tweeting, one big no-no to remember is to not constantly talk about your company, your products, and your services. This will bore and turn off customers and prospective customers. Focus on discussing interesting news articles which are relevant to your industry, about blogs which are key to your sector, or promotions and special discounts you have going on. You want to post content which your followers will find interesting enough to click on and enquire. One aspect any business manager should realize right away is that you will rarely get consumers contacting you through Twitter to purchase products. Twitter is about increasing your exposure, increasing your brand awareness, and increasing your online presence. Think of Twitter as your opportunity to share good ideas and expertise.
Twitter can assist you in learning about what your customers want, you can interact and connect with your customers and you can make strategic connections with competitors. The biggest advantage Twitter offers businesses is the unlimited amount of information you can learn about your customers based on what they post about and what they discuss with other followers. You can also use Twitter to ask your customers about what they like about your products/services, what they dislike about your products/services and what they would like to see from your business in the future. Twitter can be a powerful tool for businesses; you just have to know how to properly utilize it.
